Shelfie Tips From a Rodan + Fields Art Director
So what’s a shelfie, anyway? It’s a photo you post of a
shelf that’s home to your stash of skincare — in this case, Rodan + Fields
products. A shelfie shows off your product savvy and your creative flair. Also,
a shelfie is a great window into the soul of any skincare enthusiast.
We want your shelfie.
We’re always looking for beautiful shelfies to post on our
Instagram feed to show how real people personalize their display of Rodan +
Fields Regimens and add-ons. So if you have a phone and a shelf with some R+F,
you’re all set to give it a try!
To help you capture a professional-quality shelfie, here are
some tips from Rodan + Fields Art Director Saskia Naidu, who creates a lot of
our shelfies. (Including the one here!) Follow her advice, and you could see
your photo on our feed and your name in the credits.
Tip #1: Choose your location.
Your shelfie could be your medicine cabinet. It could be a
bathroom countertop. It could even be the nightstand in your bedroom. Ideally,
though, it will be somewhere with a lot of natural light or, if that’s not
possible, bright white light. This will ensure there are minimal shadows and
allow you to really show off your style — and your products.
Tip #2: Only R+F, please.
The only name-brand items in your photo should come from
Rodan + Fields. Otherwise, we won’t be able to post it!
Tip #3: Tidy Up!
Make sure your shelf is neat and sparkling clean. And give
all your products a quick wipe to make sure there’s no residue on them.
Tip #4: Face labels forward.
We want to see the names of everything! You can place
products on different levels if you like, but be sure that they are “looking”
directly at the camera. Feel free to place other items in your shelfie at a
slant, or leaning.
Tip #5: Prop your shot.
Want to spice it up? You could include a perfume decanter, a
glass filled with gauze pads, or even a small succulent to enhance the shot.
Here’s where you can really use your imagination! The props you choose will
make the shot unique and show your personality.
Tip #6: Make the shelf the hero.
The shelf should take up about 75% of the frame. The
remaining 25% of the photograph should give a sense of where the shelfie is
being taken.
Tip #7: No flash, please.
A flash can wash out your shelfie. If you feel like the
image is too dim, adjust the brightness on your phone. On an iPhone, the
exposure automatically adjusts when you hold your finger on the square
icon. On an Android, there’s a slider
that pops up at the side or top.
Tip #8: Be a straight shooter!
While it might seem like a creative move to shoot from above
or below the shelf or at an angle, don’t give in to the urge! We won’t be able
to see what’s on the shelf. Aim your camera straight ahead and go for it.
Tip #9: Post and tag.
Post your photo on Instagram with #RFShelfie. Don’t forget
to tag @rodanandfields!
So get snapping! We can’t wait to see what you send us! Maybe we’ll see you on Instagram.
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